Graphic design is a form of communication between a business and its clients. Companies use graphics in every marketing stage to inform, delight, and eventually move to purchase. As a reputable graphic design agency in Canada, we recommend you provide such content that helps to solve your audience’s problem. By doing this, more audience will trust your advice and start regarding you as a professional in your field.
To make the content more attractive for users, here are some common mistakes which you must avoid to grow your business in 2021.
Using Too Many Fonts
As a leading graphic design agency in Canada, we suggest you not to use too many fonts that look unattractive. Using a single font can also be impactful since it adds continuity and builds your brand identity. Also, make sure to keep the size of the piece in mind when choosing the number of fonts as well as the amount of text. Like a logo, a smaller piece can only support font, while large pieces of the website can handle a little more creativity.
Adjusting the spaces between letters can make the words more legible and help the words’ overall appearance.
Choosing the Wrong Colors
Just like using too many fonts, choosing too many colors can also make design ineffective. It can be inefficient to use too many bold colors in one design. When creating new branding for your company or unique artwork, it’s essential to start by creating a color palette. Each color palette you create should include both primary and secondary colors. Examine your fonts with these colors to make sure that text is clear and readable, whether standing alone or sitting on top of other elements.
Using Incorrect Hierarchy
Hierarchy is a piece of content that is organized in such a manner that the viewers should easily understand it. It is the top design technique that ranks the importance of your information. As a graphic design agency in Canada, we suggest you create a useful hierarchy as it will dictate what your audience takes away from your design. Hierarchy doesn’t mean to choose the font size and placing it in the correct position, but you can also create it using colors, graphic elements, or the weight of the fonts you select.
Designing for The Wrong Medium
A graphic design is used on social media, websites, or a printed magazine. So whenever you create a design, you need to identify where it is going to be published. For example, if your design will be printed in a magazine, you can use colors like Cyan, Magenta, Yellow, and Black. However, if the design is used on social media platforms or a website, you can choose Red, Green, and Blue. If you build a design in one format and get it printed or published in the other, it would look totally different because the colors wouldn’t change. However, Soft Digital Guru is a leading web development company in Canada, specializing in graphic design. Our experts consider where the design is going to be published before creating one.
Saving the Design in the Wrong Format
Most people make this common mistake of saving the design in the wrong format. Before saving your design, consider whether the image needs to be in a raster or vector format. Raster images are made up of pixels, while vectors are made up of geometric lines and curves, which means they can be adjusted to any size without affecting the shape. As a reputable graphic design agency in Canada, we suggest making your design bigger if you are worried about the design getting pixelated. Also, consider if the graphic will be printed or advertised online. The three common web-based images are .jpeg, .png, and .gif.
Not Creating a Versatile Design
The best designs are evergreen and can be used for different purposes. If you are designing a logo, make it in such a way that it looks good on promotional products, and consider how it can be simplified to ensure you are able to use specific design processes with the logo. It will help you build your brand uniformity and save you time and money from having to redesign artwork for new projects.
Make sure you are always checking the spelling and grammar in your graphic design. A misused comma or other punctuation marks may not seem like the main problem; many people will notice some problems and ignore the rest of the project. Now, what can you do to avoid the problem? It may look unlikely that you would miss some common errors. However, it can be very easy to overlook a type even through multiple rounds of edits. So, get a second pair of eyes on your design, have your team look through your copy, and probably, they will catch any proofreading mistakes you might have missed the first time.
Using Stock Images
Stock images can be affordable, but using too many of them can make your project look unprofessional. Many common stock photos become repeatedly used, which makes it a dead giveaway when you put them in your marketing piece. Also, make sure you correctly purchase the images you do end up using to avoid sending out photos with a watermark or low-resolution ones. However, at Soft Digital Guru, a graphic design agency and mobile app development in Canada, we don’t make the mistakes mentioned above and create the best design for our clients. We have an in-house team of professional graphic designers that can help you with everything from new logos to unique advertisements; we offer a wide range of high-quality graphic design services at a low price. Get the best graphic design services by hiring a leading graphic design agency in Canada.
At Soft Digital Guru we have confidence in the intensity of thoughts. We interface with customers worldwide and flourish with having any kind of effect to brands and helping organizations make amazing crowd associations.